ebsGrowth & The Talent, Sales & Scale show hosted by Bryan Whittington have Travis Lachner of The Beast Node drop by to discuss livestreaming – what is it, how to start, how to grow, how to leverage & why you’ll want to start to livestream.  

Top highlights: 

1. [6:14]​ – [8:55]​ how to judge success & the amazing engagement rate on Livestream 

2. [10:06]​ – [12:49]​ How to build audience on livesteam 

3. [14:27]​ – 1837 spectrum of value – gaining new audience & creating “groupies” 

4. [19:59]​ – [22:26]​ Find your style, be authentic & explore 

5. [22:36]​ – [26:29]​ Different mediums have different styles expected – getting on LinkedIn 

6. [28:20]​ – [31:00]​ Frequency & consistency for streaming 

7. [31:36]​ – [34:56]​ repurposing content

8. [35:11]​ – [38:15]​ Why do Livestream 

9. [38:43]​ – [40:25]​ Use content for prospecting 

10. [40:51]​ – [45:16]​ The importance of building community 

11. [48:07]​ – [52:55]​ Episode Summary – just get started

Travis Lachner: https://www.linkedin.com/in/travislac…​

Bryan Whittington: https://www.linkedin.com/in/brywhitti…​

ebsGrowth: https://ebsgrowth.com/