ebsGrowth & The Talent, Sales & Scale Show with host Bryan Whittington have Rob Turley co-founder of White Rabbit drop by to share with us how to leverage AI to fundamentally transform your sales machine!

We cover: 

1. [1:55]​ – [4:24]​ The problem is that people don’t know how to target 

2. [4:51]​ – [8:33]​ Problem with the way that we score leads 

3. [10:00]​ – [15:55]​   AI shortens time to target exact matches by years 

4. [16:12]​ – [17:49]​ We have to look at all different types of data, not just behavioral data in B2B 

5. [18:11]​ – [20:49]​ B2B enterprise sales approach 

6. [21:20]​ – [24:12]​  sales is based on assumptions, not knowledge 

7. [24:41]​ – [28:57]​  The enlightened math of sales & drive down CAC

8. [29:05]​ – [32:06]​ Why sales & marketing teams hate one another 

9. [31:47]​ – [34:24]​ Summary

10. [34:12]​ – [36:48]​ What good salespeople need – behavioral interview tactics – tell the story in reverse 

11. [38:03]​ – [47:42]​ Smarketing funnel analogy 

12. [46:07]​ – [49:43]​  How to problem-solve for a lack of sales effectiveness 

13. [49:49]​ – [52:03]​ System of cycles is all based on the target as your foundation 

14. [53:00]​ – [53:50]​ biggest problem to avoid 

15. [54:05]​ – [54:53]​ Gate selling 

16. [55:13]​ – [57:00]​ resources 

17. [57:08]​ – [59:13]​ Future trends – AI 

White Rabbit Intel: https://www.whiterabbitintel.com/​ 

Rob Turley: https://www.linkedin.com/in/robert-tu…​

Bryan Whittington: https://www.linkedin.com/in/brywhitti…​

ebsGrowth: https://ebsgrowth.com/