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Episode 19 – Rusty Goodsell – scaling the smart way – the areas to focus on in your business if you want to scale, and how to stand out in a crowded marketplace

The Talent, Sales & Scale Podcast is back for Episode 19! Host Bryan Whittington is joined by Rusty Goodsell, CEO/Co-founder at New Orchard. Get your notepad and pen out – you’ll want to take notes on all the amazing insight Rusty shares with us! 

Here are some key takeaways from this value-packed episode with Rusty:

-the areas of your business you must pay attention to in order to scale effectively 

-the importance of developing a strategy and seeing it through to implementation

-three areas to focus on for success going forward: expertise, process, and technology

New Orchard’s website: https://neworchard.com/

Rusty’s book recommendations:

https://www.amazon.com/Ultimate-Blueprint-Insanely-Successful-Business/dp/098465920X

https://www.amazon.com/Value-Proposition-Design-Customers-Strategyzer/dp/1118968050

https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/1591844355

You can connect with Rusty on LinkedIn here : https://www.linkedin.com/in/rustygoodsell/

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