The 4 Critical Roles of Management

Managers shape the culture of their teams and workplaces in countless ways. They have to play both an administrative and leadership role. And they require a diverse set of skills to be successful. But what exactly does a manager do?

There are now four commonly accepted functions of management: planning, organizing, leading, and controlling. In this blog, we consider what each of these functions entails, as well as how each may look in action.


One main role of a manager is creating a plan to meet company goals and objectives. This involves allocating employee resources and delegating responsibilities, as well as setting realistic timelines and standards. Now, some may think a managerial role consists of working independently on those items. When in reality, communication plays an important part in that role as well. Planning requires those in management roles to continuously check on team progress in order to make small adjustments, while still maintaining a clear picture of a company’s goals – this requires an open flow of communication.


Along with planning, a manager’s organizational skills can help to ensure a company or departmental unit runs smoothly. From establishing internal processes and structures to knowing which employees or teams are best suited for specific tasks, keeping everyone and everything organized throughout daily operations are important functions of management.

However, organization isn’t just about delegating tasks efficiently and making sure employees have what they need. In addition, managers need to be able to reorganize in response to new challenges. This could come into practice in the form of slightly adjusting the timeline for a project or re-allocating tasks from one team member to another.


Leadership can manifest itself in a number of ways, including recognizing when employees need extra encouragement, to handling conflicts between team members fairly and decisively. Managers must be comfortable and confident while delegating tasks or supporting their team throughout a challenging quarter. This involves projecting a strong sense of direction and leadership when setting goals, communicating new processes, launching new products and services, or updating internal policies.


To ensure all of the above functions are working toward the success of a company, managers should consistently monitor employee performance, quality of work, and the efficiency and reliability of completed projects. Control in management is about making sure the ultimate goals of the business are being adequately met, as well as making any necessary changes when they aren’t.

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The best managers understand that their role is about their team and its performance. They work hard to develop the skills identified above and take great satisfaction in the successes of their team members. ebs/Growth prides itself in being an industry expert and matching employers with top-notch sales talent. Our ultimate goal is to ensure that your sales team should be operating at a level that makes it easier for the sales manager to efficiently manage the team without breaking the bank. For more information on our services contact us here.

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